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Article > Opinion

I Know Why, Mitch


8/14/2008

 


Mitch Schneider wants to know why, and how in his article “Why is it in Vogue?”(Counterman, June 2008) that people crucify aftermarket manufacturers.

Unfortunately for us in the retail side, the answer can be traced back to the late 1980s, when shops and DIY customers stopped asking the most important question and started asking the one that prevails to this day. Mitch, the answer to your question is not how, or why, but how much? That is the only thing that matters to the majority of customers, shop owners, retailers, WDs, all the way down the chain of distribution.

The guys who have been around awhile will all back me up on this one.

Byron Nelson, Nelson Auto Parts, Claxton, Ga.

Editor’s Note: In his column, Schneider said, “I don’t know where or when it became fashionable to crucify the aftermarket companies that have trained, serviced and supported the repair community for more than four generations. I don’t know where it comes from, when it started or why anyone would fall prey to such spurious and poorly supported arguments. But, evidently there are those who have.”
Submit a Comment   Comments (6)
Comment by:
Chris
2/24/2010
5:04 PM
Time to break out the power saw and cut a hole in the floorboard for the Flintstones-style brakes.
Comment by:
DAVE ELLIOTT
2/4/2010
12:28 PM
Hey Gabe who you Mad at? Not to mention the dollar spiff per set~!!!!! I sold two sets Monday, along with a quartet of drilled and slotted rotors for an 02 GMC. We will soon find out what kind of performance increases are noticed! Jeez 524.35 for front and rear pads and rotors! Anybody seen my anchor?
Comment by:
Gabe
2/2/2010
5:23 PM
Performance Friction brake pads all the way! Mad in the U.S. and to me best aftermarket brakes you can get!
Comment by:
Wedge Antilles
1/6/2010
5:12 PM
Ronnie, this has already happened. Raybestos, TRW, and many other former North American manufacturers now have 8-year old boys in China build their products while charging the same price.
Comment by:
Ronnie
12/2/2009
3:22 PM
What does an average customer know about a o.e. part, I.E. mopar, motorcraft, delco etc. The name and logo on the box. Thats it. Put a nicer logo on the cheap chinese parts and you'll sell more.
Comment by:
LEE
3/16/2009
12:27 PM
SO TRUE
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