BROADVIEW Ill. Bosch has redesigned its automotive aftermarket website www.BoschAutoParts.com
with specific focus on improved visitor engagement and ease-of-use. Although it covers a wide range of product lines, special promotions, motorsports, Bosch Gear, a vehicle part finder and a local parts store locator, the new website is designed to be more visually engaging and especially easy to navigate.
The home page of the new Bosch website is anchored by a rotating graphic well that highlights specific products through the use of images, animations or video. Below the well, a sliding carousel showcases the full range of Bosch products alphabetically at a glance.
“We charged our web team with the task of making our new site the easiest in the business to navigate,” said Pam Krebs, director of advertising and sales promotion for Bosch’s Automotive Aftermarket Division. “This was especially challenging because of the wide range of products we offer and the various audiences this site would have to serve parts professionals and technicians as well as motorists.”