Product > Chemicals

Royal Purple Introduces Advanced 'Next-Gen' Technology To Purple Ice

Multi-stage coolant additive provides 100 percent engine protection.
PORTER, Texas — Synthetic oil manufacturer Royal Purple announced the introduction of a reformulated version of Purple Ice. The new formulation is an evolution of the popular coolant additive that now includes “Next-Gen” technology. This makes it the most advanced product of its kind on the market for lowering engine temperatures and protecting against engine build-up, the company says.

Purple Ice’s formulation is adapted from ingredients that provide demanding industrial heat exchangers with advanced cooling and corrosion protection.

Whether racing, towing a vehicle or just driving in a day-to-day commute, warm summer temperatures can put an increased strain on the cooling system of an engine and make it prone to overheating. Purple Ice, which is billed as a 2-in-1 corrosion inhibitor and wetting agent, is safe for use in both aluminum and iron blocks and is proven to counter the effects of load and high summer temperatures on a vehicle’s engine, the company says. In fact, independent tests have shown Purple Ice lowers operating temperatures on average 7-10 degrees when added to a 50/50 mix of coolant and water, and 15-25 degrees when added to straight water.

As a wetting agent, Purple Ice does its job by reducing the surface tension of liquid and allowing a better interface between the hot metal components of a vehicle engine and the coolant, which helps the liquid to drain heat away from the engine and lower engine operating temperatures.

The addition of Purple Ice to an engine is particularly beneficial for high performance racing applications where the use of glycol based anti-freeze coolant is not allowed. When added to water, owners get the best of both worlds. Water has a much higher capacity to transfer heat when compared to traditional anti-freeze, but does not have any of the corrosion protection that glycol-based coolants provide. A mixture of Purple Ice and water provide owners with 100 percent corrosion protection, enhanced heat transfer capabilities and compliance with racetrack rules prohibiting the use of anti-freeze.

Purple Ice is 100 percent water soluble and leaves behind no film or build-up on the internal structures of the engine. In fact, Purple Ice contains powerful polymer-based dispersants that prevent the formation of gels and other deposits within a vehicle’s cooling system that can build-up with the use of traditional coolant mixtures.
Purple Ice retails for $15.99 for a 12-ounce bottle and is available online and at retailers nationwide. For more information on Purple Ice, Royal Purple and its products, visit

Advertise     Contact Us     Subscribe    
Babcox Media •
3550 Embassy Parkway, Akron, OH 44333
330-670-1234 • (FAX) 330-670-0874
Babcox Website Counterman: Home