RESEARCH TRIANGLE PARK, N.C. Representatives of O’Reilly Auto Parts and K&N Filters will discuss the suppliers’ award-winning data delivery program at the Fall Conference of the Automotive Aftermarket Suppliers Association (AASA) Technology Council (ATC) on Tuesday, Oct. 16, in Marco Island, Fla.
O’Reilly recognized K&N as its top vendor earlier this year for consistently providing high-quality electronic applications data. David P. Ortega, O’Reilly’s director of electronic catalog systems, will discuss the creation of the award, the importance of the rich product content, and how and where the information is deployed, including online applications. Tim Martin, K&N vice president, will discuss how and why his company implemented the product data, rich content and automated push technology required to meet O’Reilly’s requirements.