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Accuride Unveils New Corporate Branding



The brand relaunch features a completely refreshed visual identity for Accuride Corp. and new brand positioning for its wheel and wheel-end components businesses in North America.
 
EVANSVILLE, Ind. – Accuride Corp. has introduced new corporate branding and a suite of new websites for the company and its business units.

The brand relaunch features a completely refreshed visual identity for Accuride Corp. and new brand positioning for its wheel and wheel-end components businesses in North America.
 
According to the company, the new branding communicates Accuride’s commitment to delivering dependable performance for customers and reinforces Accuride’s proud heritage as a supplier of industry-leading commercial vehicle products for more than a century. This message and the new look and feel of the refreshed identity are reflected in each of Accuride’s upgraded corporate and business unit websites, which went live yesterday.
 
“Our new branding is all about our customers,” said Rick Dauch, Accuride president and CEO. “It carries our message that everyone at Accuride has committed to deliver quality products on time, where and when customers need them. This means an experience with Accuride they can count on, from people they can trust.  That’s the new Accuride.”
 
Taking its new brand positioning to market are completely redesigned and updated corporate and business unit websites that feature improved navigation and updated content and graphics. The new websites also are easier to access than ever before, because their responsive design makes them scalable to a variety of smartphone and tablet computer applications. Accuride says it will continue to add content and functionality in the months ahead, incorporating the up-to-date online product and service information that its customers demand.
 
The revamped corporate website – www.AccurideCorp.com – provides visitors comprehensive information about the company’s capabilities, locations, leadership, sales teams and career opportunities. There are separate sections with detailed information for Accuride’s investors, suppliers, prospective associates and news media. The next phase of development will include an all-new investor section, event calendar and videos.
 
The corporate site also provides a single-point-of-access for the company’s revamped business unit websites, including Brillion Iron Works and Imperial Group. The Accuride Wheels and Gunite businesses are combined in an all-new site, AccurideWheelEndSolutions.com.












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