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MAHLE Introduces New MAHLE Original Filters For European Vehicles



According to MAHLE, the new line is designed to deliver the same uncompromised quality, excellence in innovation and superior technology that has made the company a leading supplier of filters to the major European automotive manufacturers.
 
LAS VEGAS – This week at AAPEX, MAHLE Clevite unveiled its new comprehensive line of MAHLE Original aftermarket replacement filters. According to MAHLE, the new line is designed to deliver the same uncompromised quality, excellence in innovation and superior technology that has made the company a leading supplier of filters to the major European automotive manufacturers.
 
The new MAHLE Original filter line provides comprehensive coverage for oil, fuel, air and cabin air filters for most European imports, one of the fastest-growing segments of the automotive aftermarket.
 
“As recently as 1999, there were only a little more than 8 million European import cars on the road in the United States,” said Ted Hughes, manager – marketing for MAHLE Clevite. “Today, European imports account for 10 to 11 percent of the cars on the road – almost 14 million vehicles.”
 
Hughes went on to say that this presents an opportunity for general repair shops and “quick lube” chains to cater to this growing category. The general repair shops need to be able to source OE-quality filters from their traditional chains of supply. And, the oil change specialists need a line of filters that meet the quality demands of the car owner.
 
According to MAHLE, the filters it delivers to OE manufacturers are examined very closely to ensure that they meet the very highest levels of quality and function. These OE filters are the same filters that MAHLE Clevite Inc. sells in the aftermarket under the MAHLE Original brand.
 
For more information about MAHLE Original filters, visit www.mahleoriginalfilters.com, or contact your local representative.
 












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