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Aftermarket DIY Consumers Shop At Multiple Retailers For Automotive Purchases, NPD Finds


HOUSTON — Automotive do-it-yourself (DIY) consumers appear to spread the wealth around to multiple retailers when it comes to maintaining, accessorizing, repairing and cleaning their vehicles, according to new research from The NPD Group. Recent NPD automotive aftermarket research finds that only 37 percent of consumers rely on the same retailer for all of their automotive product needs, almost half of DIY consumers shop at two or three different retailers, and 14 percent shop at many retailers.

The top four attributes that DIY consumers said were “very important” to them are, in rank order: knowledgeable workers, items in stock, value for the money, and quality. That’s according to a recent aftermarket retail study, which covers 18 attributes important to consumers during the shopping experience.

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