LAS VEGAS To meet growing demand in new product areas, Meritor launched two new product series: Meritor AllFit and Meritor Green. The two new series were introduced this week at HDAW'13 in Las Vegas.
"We spend considerable time meeting with and listening to what our customers want from us to streamline the process of addressing end-users parts needs," said Terry Livingston, general manager, Global Product Management and Shared Services, Aftermarket & Trailer, Meritor. "As one of the leading aftermarket suppliers, we are driven to meet our customers' product category requirements, and can do so now that we offer new, all-makes, and remanufactured product lines."
According to Livingston, Meritor AllFit will serve as Meritor's all-makes family, and Meritor Green will become the Meritor remanufactured offering.
Concurrently, Meritor has introduced the following product expansions that will be marketed under the new Meritor AllFit series:
Meritor shock absorbers
Meritor suspension controls
Meritor all-makes drivetrain
"By clearly identifying and segmenting products in the marketplace and aligning with multiple owner life-cycles for specific vehicles, it'll be easier for end-users to match their needs with our broad product offering," Livingston said, adding that new, more cohesive packaging designs have been developed in line with a globally-driven aftermarket approach.
Earlier this month, Meritor announced restructuring plans that will see the company report results under two segments going forward: Commercial Truck & Industrial and Aftermarket & Trailer. In conjunction, the company appointed a number of executives to new positions under the two operational segments.