COUNTERMAN ON LOCATION: Taipei, Taiwan, Site Of Unique Four-in-One Automotive, Motorcycle Shows

By Mark Phillips

Counterman Editor Mark Phillips was on location at the TAIPEI AMPA Show last week. Here is his first report from Taiwan.
Mark Phillips
TAIPEI, Taiwan — More than 1,100 exhibitors with 3,030 booths packed the NANGANG Exhibition Hall here in Taipei this week for the combined 2013 Taipei International Auto Parts & Accessories Show (TAIPEI AMPA) and Taipei International Automobile Electronics Show (AutoTronics Taipei).    
The organizer of the shows, Taiwan External Trade Development Council (TAITRA), says the turnout for shows, held April 10-13, is a 6.7 percent increase over last year's show. In another part of the city, two other shows are being held: the Taiwan International Motorycle Show and the Taiwan International Electric Vehicle Show. Organizers say the combined four-in-one shows are a first for Asia.
TAITRA officials say the combined AMPA and AutoTronics shows are expected to attract 6,500 buyers and generate more than $1.3 billion in business. This year marks the 29th AMPA show and eighth AutoTronics show.
In prepared remarks, Dr. Chih-Kang Wang, chairman of TAITRA, said, "Taiwan's automotive parts and accessories industry is highly export-oriented and has proven itself to be extremely competitive in overseas markets. There are around 2,800 automotive parts and accessories manufacturers in Taiwan, of which nearly 90 percent are oriented toward the domestic and overseas aftermarket segment."
Representatives from buyers such as Audi, Fiat and Advance Auto Parts are attending the shows. A total of 434 buyers were expected from the United States.
TAITRA arranged for at least 110 firms exhibiting at the show to meet with 41 international buyers, for a total of 782 one-on-one sessions.
Twelve Taipei AMPA innovation awards also were announced.
In the auto parts segment, recipients included: TYC Brother Industries Co. Ltd. for its adaptive front lighting (AFS) headlamp. The company also won another award for its full LED tail lamp. In addition,, Nankang Rubber Tire Corp. received an award for its ECO-2 tire.
AMPA also awarded several companies in the "accessories" category. Those were: Zung Sung Enterprise Co. Ltd for its non-polar jump starter; ATBS Technology Co. Ltd for its iOBD2 TPMS; Whetron Electronics Co. Ltd for its forward safety warning system; Cub Elecparts Inc. for its TPMS system; and Red Heart Enterprise Co. for its common vehicle Seat Slider Rail.
The jury bases its decision on four criteria: innovation, energy efficiency, safety and marketability.

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