TABOR CITY, N.C. Sensen North America has redesigned the
packaging of its line of shocks and struts as well as its SpeedyStrut
brand of complete strut assemblies.
project was a collaborative effort between Sensen North America’s
in-house marketing team and its distributors who provided input on
design and market acceptability.
“This packaging features a more modern design that will better appeal to
our North American distributors and end consumers,” said Jonathan
Medford, director of marketing for Sensen North America. “We used
higher-quality materials to provide more strength and durability, a
concern expressed by our customers as an industry-wide issue that has
seldom been acknowledged and addressed by competitive brands.”
Other features of the boxes include a self-assembled top-load design
with hinged die-cut handles to make it easier to carry larger struts.
The new design was so well received in the Sensen organization that the
factory will implement the design to all markets worldwide, the company
said. The new packaging will begin phasing into inventory this June.