BOUCHERVILLE, Quebec Spectra Premium
Industries has been recognized as Advance Auto Parts’ Vendor of the Year on the
Product Content Excellence category, during its 2013 Leadership Conference.
The award recognized Spectra Premium for its complete
and accurate product content, including marketing copy, attributes, multi-view
images and digital assets (technical bulletins, warranties and installation
instructions). This product information supports the customers' purchasing
decision and enhances the end-user experience, bringing an added-value to the
Spectra Premium parts supplied to Advance Auto Parts.
“We are honored to receive this award from Advance
Auto Parts. We continue to focus our efforts in parts information management and
the adoption of industry standards to ensure we lead the industry in product content,” said Jason Best, vice president of sales and marketing at Spectra Premium