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Counter Professional Of The Year Finalist Michael Watson Of Advance Auto Parts


12/16/2013

Willie Brown, Advance Auto Parts district leader, said, “If there was a definition in the dictionary for parts pro, it would have a picture of Mike ‘Loki’ Watson beside it."
 
Michael Watson
Advance Auto Parts
Anniston, Ala.


I was introduced/recruited into the Advance Auto Parts family by a trusted and respected friend, Stephen Dutton in 1994. He had recommended
Keaton Cain, Mike Watson, Terry Willingham and Megan Parris.
Advance as a great place to work with opportunities for advancement, and thought it would be a perfect “fit” for my background and interests. My background lies primarily with a love of motorcycles and cars, married with a nature of wanting to help people, so this has been an environment that has allowed me to experience daily triumphs and satisfaction helping people find the right solutions for their specific needs for almost 20 years now.

I became ASE P2 certified originally to prove myself a worthy counter professional within our ranks and industry. I maintain my credentials now to promote trust and professionalism among my customers and peers, building their confidence in my abilities to understand and better serve their needs.

I believe that the key to my personal success is focusing first on our customers, actively listening, clarifying the situation, and providing complete solutions that best fit his or her needs, all the while serving it with a genuine interest in their success and a “smile” that can be heard on the other end of the line. Truly successful counter pros are part of a cohesive team of successful people, without their support and focus we could not meet and exceed our customer’s expectations. I would like to recognize my team of professional mobile pros as a key part of our success.”

Willie Brown, Advance Auto Parts district leader, said, “If there was a definition in the dictionary for parts pro, it would have a picture of Mike ‘Loki’ Watson beside it. Loki takes on 99 percent of all commercial phones and transactions that happen within the store. He does this by answering multiple phones at once by letting his customer know, ‘You’re number two. I have one ahead of you,’ and then sets the phone down so they can hear him on the other line and never puts them on hold.”












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