MOTOSHOP Technology Tools, a product portfolio from Advance Auto Parts
recently introduced “The 5x Guarantee” for MotoREV, a marketing program
that helps commercial shops improve brand awareness and attract, retain
and connect with more customers. The 5x Guarantee promises a $5 return
for every $1 spent on the MotoREV Shop Marketing Program, or a repair
shop’s next month with MotoREV is free.
“The MotoREV Shop Marketing Program minimizes a shop owner’s purchase
risk by offering an industry-leading return on investment,” said Walter
Scott, vice president of eCommerce and eServices for Advance Auto Parts.
“We help shops better connect with their customers, both new and
returning, in a meaningful way that generates results.”
shop owners have access to tools that automate personalized,
shop-branded communications to new and returning customers based on
vehicle information and service history. On average, customers of
MotoREV shops return 36 days faster, according to Advance, which means
higher customer value for those shops in the program. MotoREV tracks
on-program revenue from customer receipts directly influenced by the
Shop Marketing Program to determine the return on investment.
MotoREV also includes reputation management services such as online
customer reviews and professional website development and management.
According to Advance, MotoREV shops average more than 4.5 stars out of
five after just six months with the program.
“Marketing should be user-friendly with outside-the-box thinking,” said
Gus Hirth, vice president of operations at Chicagoland Havoline Xpress
Lube. “To grow as a company, we chose to go with a company as aggressive
as we are to achieve our goals. That’s why we use the MotoREV Shop
To learn more about MotoREV, visit http://www.motoshop.com/motorev
. For more information on the tools available from MOTOSHOP Technology Tools, visit www.motoshop.com