Brands (ITWGB), a leading provider of car care products, has
announced a new partnership with O’Reilly Auto Parts and the Mustang Club of
America to celebrate the 50th anniversary of Ford’s iconic
ITWGB will be the official sponsor of
the “Manufacturer’s Midway” at the Mustang 50th
Birthday Celebration events, to be held simultaneously
at Charlotte Motor Speedway (CMS) in Charlotte, N.C., and Las Vegas Motor
Speedway (LVMS) in Las Vegas, Nev., from April 16 through April 20, 2014.
ITWGB offers products in the wiper
blade, appearance, tire and engine repair, hand care and performance products
segments of the aftermarket and are sold around the globe in DIY retailer
outlets such as O’Reilly Auto Parts under the Rain-X, Gumout, Black Magic, Blue
Coral, Slick 50, NOS, Slime, Permatex, Fast Orange, Fix-A-Flat and No Touch
brands. ITWGB products play a role in keeping Mustangs and other Ford vehicles in top
“ITWGB is honored to play this leading
role in the nationwide events marking 50 years since the introduction of
America’s beloved ‘Pony Car,’” said Harley Johnson, ITW Global Brands director.
“Countless Mustang owners have purchased our car care and performance products
at O’Reilly Auto Parts stores to keep their vehicles looking and running at
peak performance levels. Our quality commitment to Mustang owners is symbolized
by the special promotional programs and activities that we and O’Reilly Auto
Parts will offer to mark the official Mustang birthday festivities.”
ITWGB will offer a special text-to-win Mustang
Sweepstakes at O’Reilly Auto Parts stores from Feb. 26 to April 29, 2014. The
grand prize for the winner will be a 2015 Mustang, as well as instant offers
and 6,000 other prizes including Mustang 50th Birthday official merchandise.
Social media, email marketing, in-store and print advertising will be used to
create consumer awareness of this promotion. And, at the CMS and LVMS events,
ITWGB will sponsor the “Manufacturer’s Midway,” providing product
demonstrations, sampling and promotional product giveaways.