FARMINGTON HILLS, Mich.
Automotive North America, a division of Royal Philips, has developed
special packaging to prevent piracy and protect customers from buying
counterfeit Philips Xenon HID lighting. The new packaging design was
announced by Ann-Marie Hines, senior marketing manager at Philips
Automotive. Hines said Philips undertook the initiative because of the
proliferation of counterfeit Philips Xenon HID lighting in the market.
The new packaging design employs a unique, state-of-the-art
anti-counterfeit technology to ensure that customers are getting a
genuine Philips product. Every Philips Xenon HID lighting package
incorporates the Philips ‘Certificate of Authenticity,’ which features a
security code and other special security elements that can be used to
verify authenticity. To make sure they have a legitimate Philips Xenon
HID lighting product, retailers, service professionals and consumers can
either scan the QR code or go to www.philips.com/original
and check the security code.
In making the announcement, Hines noted, “It is very important for us to
protect our customers and our end-consumers, as well as our Xenon HID
lighting brand. Philips is the inventor and world leader in Xenon HID
lighting. We employ innovative technology, advanced materials,
high-quality production and rigorous testing to ensure the performance
and the quality of our Xenon HID products. These counterfeits are
inferior to the true Philips design in both quality and performance.
Furthermore, they are illegal to sell, purchase or possess.”
For more information about Philips Anti-Counterfeit Packaging, visit www.philips.com/original