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Think Twice Before Getting Rid of Paper


7/10/2008

 

Setting a course to abolish the paper catalog is something manufacturers should really think twice about.

As I have worked through the years in the parts business, I have found nothing more resourceful than the print catalog. I understand the argument for eliminating paper catalogs from a cost standpoint, but when you eliminate this reference source, you also eliminate the possibility of a sale that an e-catalog failed to reference.

Ron Hampton, Parts specialist, Advance Auto Parts, Grey, Tenn.

Thanks, Counterman

I have been reading Counterman now for more than seven years. It has helped a great deal in my automotive knowledge and it’s very useful when I’m selling parts here at AutoZone.

Thanks a lot!

Tom Adams, Manager, AutoZone, Sturgeon Bay, Wis.















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