Article > Opinion

A New Look for

By Mark Phillips

Mark Phillips

They say change is inevitable and with the New Year just around the corner, it’s only fitting that visitors to see a change we hope you not only like but will find functional.

If you’d been to before, you know that while it was a solid, multi-faceted Web site, like anything, there was room for improvement and updating. Here at Babcox Publications, our Web team has been redesigning the sites of our various magazines for the past several months.

It’s a long, involved process that actually sounds easy at first, but in reality, involves quite a lot of heavy lifting. Fortunately for editors like me, my muscles are pretty feeble after sitting for hours in front of computers and so I’m not able to do such heavy lifting. So, the burden fell to the members of our Web team who spent countless hours designing, working and re-working Web site after Web site. So, if you like the new, don’t thank me. Thank them.

I hope the new that went live just recently not only will keep you updated on the latest trends that affect parts professionals, but get you more involved as well. We’ve added a new feature called “Ask The CounterPro” where counter professionals, such as Craig Bradley, the 2008 Counter Professional of the Year, will answer questions posed by visitors.

Craig and others are there to answer your most pressing parts-related or business operations questions. And I’ll be looking for others who want to contribute as well. If you’d like to serve as an Ask The CounterPro member and answer questions from visitors, please email me at or call me at 330-670-1234, ext. 299.

In addition to Ask The CounterPro, we’ve prominently positioned the ever-popular “Guess The Car” contest (upper right-hand of the Web site), included a data center that features original Babcox research published in Counterman magazine.

January’s issue of Counterman will feature our annual story about the top influences on parts distribution in 2008. And we’d like to know your take on what’s influencing our industry, good or bad. If you have something to say about it, please e-mail me at the address above. We’d like to publish as many comments as we can on both the Web site and the magazine.

On a personal note, I really enjoyed talking to everyone last month at AAPEX in Las Vegas. But that enjoyment was over Monday evening. That’s when I went into seclusion, suffering from a nasty bout of food poisoning. Needless to say, I wasn’t exactly a daily fixture on the show floors, but made the best of it. So if I missed you this year, my apologies. I’m looking forward to a fantastic do-over in 2009.

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