Counterman
Search
Article > Current Events

This Industry Moves Fast — Very Fast


10/30/2009
By Mark Phillips

Earlier this year, I was invited along with some colleagues to a manufacturer’s facility to tour their plant, see their offices and get a sneak-peek at a product they were about to unveil.
 
Mark Phillips
Earlier this year, I was invited along with some colleagues to a manufacturer’s facility to tour their plant, see their offices and get a sneak-peek at a product they were about to unveil. They wanted to know our impressions and gauge our opinion on how the product might do.

Without revealing the name of the company, suffice it to say they came up with a new take on a product, a new way of looking at a problem and a simple, effective way to solve that problem. When you see the product, you can’t believe how simple it is, but it works. Let’s just say it makes things quieter.

It’s quite a privilege to get an inside look at a product before it goes to market. There’s obviously a lot of excitement  because no matter how well a manufacturer might think it will do, the real test is conducted out in the world, where technicians order parts from jobbers.

What I took back from the experience is just how quickly the automotive aftermarket moves in getting a product to market. The manufacturer had only been working on the product for a period of months before we visited their offices. From research and development to production and finally getting feedback from jobber stores, it’s been far less than two years.

So, what’s the verdict? Early word from several jobbers around the country is that product is moving, really moving. Why? Because it works and it produces new revenues for both jobbers and repair shops. This isn’t merely an improvement on an old product. With the company attacking an old problem in a new way, a new category of product has essentially been created.
Even with the advent of computer modeling of products, it can still take a few years to get an item to market. So to see an aftermarket product get to market so quickly and satisfy both the customers and their end-users – the motoring public – is pretty incredible.
  Previous Comments
avatar   Kim   star   12/8/2009   3:16 PM

not funny



avatar   Chris   star   11/21/2009   4:58 PM

Or for the mothers out there, a robotic arm to smack 'em with a hair brush :)



avatar   DAVE ELLIOTT   star   11/20/2009   1:01 PM

About 18 years ago, I would have been in line for that. But now, my kids are 24 and 26, and drive their own cars. Now how about one for between the two front seats? Dont tell my wife though..



avatar   Ed   star   11/17/2009   1:20 PM

A 1" thick sheet of Lexan for the kids in the backseat/second/third row seat with optional knock-out gas deployment?



avatar   Katy   star   11/2/2009   4:09 PM

Your not going to tell us what the product was are you?



avatar   Gabe   star   10/31/2009   2:04 PM

I think secretly you want to tell us what the product is. I think you wrote this article, because your having a hard time keeping this product a secret. So tell me? What is it? Huh? Let us know when your allowed to.

















Advertise     Contact Us     Subscribe    
Babcox Media • www.babcox.com
3550 Embassy Parkway, Akron, OH 44333
330-670-1234 • (FAX) 330-670-0874
Babcox Website Counterman: Home