It's always a difficult task to choose a single recipient for the
Counter Professional of the Year award. The staff of Counterman
magazine sifted through piles of entries and identified several people
who are worthy of recognition. After narrowing all the entries down to
five finalists, Thomas Dayton, of J S Auto Supply, Jamestown, N.Y., was
chosen as the recipient. Here is a look at those who made it to the
Royal Auto Parts Corp. (Auto Value affiliate)
Marin is known as a problem-solver, says Royal Auto Parts President
Mark Horowytz, who nominated him. Marin serves as a counter
professional for Royal Auto Parts Corp. (an Auto Value affiliate) in
Paterson, N.J., a city of 150,000 people just outside New York City.
‘EDUCATED IN THE ART'
is a problem-solver. He knows the function of the parts he sells,”
Horowytz wrote in Marin’s nomination to judges. “He is educated in the
art of the auto parts business and communicates this knowledge that
results in sales ... and he does this in both English and Spanish.”
his essay to Counter Professional of the Year judges, Marin wrote, “We
as counter professionals need to follow up on vehicles as if we're the
ones repairing them. By doing this, there would be fewer wrong parts
sold, fewer comebacks and less wasted time, which equals more return
Marin is known to answer more than 100 calls, print 65 to
90 invoices each days and assist the store’s 30 other employees. “Mr.
Marin knows tools and test equipment. He knows their function and use,”
Horowytz wrote. “He will know that a tool that solves a problem will
sell at a certain price point even before we get a call for that tool.
I am no longer surprised to see an item sell within a few weeks of him
suggesting that we bring it in and he will sell anything while being
aware of profit margins.” Marin receives at least 80 hours a year in
specific product training.