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Federal-Mogul ‘Smart Choice’ Campaign Features Special Offers



The Smart Choice campaign now includes special offers featuring Federal-Mogul’s premium Wagner ThermoQuiet brake pads and shoes, ANCO wiper blades and Champion spark plugs.
 
Southfield, Michigan — Millions of consumers who are looking for the right replacement parts to help ensure improved vehicle performance, reliability and safety in the face of current economic conditions can now rely on several special offers available through Federal-Mogul Corp.’s innovative “Smart Choice” campaign.

Designed to reinforce the message that longer-lasting, better-performing replacement products are today’s best option for consumers, the Smart Choice campaign now includes special offers featuring Federal-Mogul’s premium Wagner
ThermoQuiet brake pads and shoes, ANCO wiper blades and Champion spark plugs.

“We know that many consumers are planning to hold on to their current vehicles for longer periods of time. This strategy makes sense in today’s economy, but it’s also important to remember that vehicle performance, reliability and safety can depend on the quality of the parts you purchase for virtually any repair,” said Michael Proud, Federal-Mogul marketing director, North America. “Our Smart Choice campaign enables consumers to save money while using premium replacement components from Federal-Mogul.”

From Feb. 25 through April 30, 2010, vehicle owners can receive up to $50 cash back when Wagner ThermoQuiet brake pads and/or brake shoes are professionally installed on their vehicles, or up to $30 cash back when they purchase and install Wagner ThermoQuiet products themselves.

From March 1 through March 31, 2010, consumers can save up to $15 when they purchase a pair of premium ANCO wiper blades. Also from March 1 through April 30, consumers can save up to $20 per set of Federal-Mogul’s premium Champion Iridium automotive spark plugs.

Consumers can visit www.FMSmartChoice.com to learn more about the “Smart Choice” campaign, get promotional details and activate their rebates. ANCO wiper blades, Champion spark plugs, Wagner ThermoQuiet brakes and other premium Federal-Mogul automotive repair and maintenance solutions are available through thousands of automotive service providers and parts stores throughout North America.














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