Veyance
Technologies Inc., manufacturer of Goodyear Engineered Products, helps
keep NASCAR teams competitive on the track and everyday motorists
performing on the street with its Gatorback branded products.
Now
those same products are giving one loyal technician a trip of a
lifetime to watch NASCAR racing action up close and personal.
Meet Jeff Dixon of Arizona Auto Care in Tempe, Ariz.
Dixon
was recently selected as the 2009 grand prize winner of the Goodyear
Engineered Products Gatorback Club’s NASCAR drawing, which includes
accommodations, transportation to and from the track, and grandstand
seats for two to any 2010 NASCAR Sprint Cup Series race.
It’s a
grand prize perfect for Dixon – a die-hard racing fan who has attended
several tracks on the NASCAR circuit and has even worked in the fire
safety truck on pit road at events.
“There’s nothing like enjoying a race from track-level,” said Dixon. “Just being there is such an experience.”
Dixon plans to use his prize to attend a race this year at famed Charlotte Motor Speedway in the heart of NASCAR country.
His favorite driver you ask? Four-time Cup Champion Jimmie Johnson, of course.
“I started following him as a rookie and all he’s done is win, win and win,” said Dixon.
Dixon
uses Gatorback belts and products at his shop and says his customers
appreciate an aftermarket part backed by a reputable name with
track-tested technology.
“It’s a name my customers recognize and
it puts them at ease, knowing I’m not putting a no-name product on
their vehicle,” explained Dixon.
Dixon is a member of the Goodyear
Engineered Products Gatorback Club – an exclusive club created by
Veyance Technologies that rewards its loyal technicians for using
Gatorback-branded products.
“The Club is more than just a rewards
program, it gives Veyance the opportunity to educate its customers with
tech tips and innovative product introductions, as well as features and
benefits of existing products,” said Dave Wenger, automotive
replacement products marketing manager for Veyance Technologies. “We
encourage installers to visit the Gatorback Club Web site to learn more
about our products, NASCAR track-to-street technology and application
information.”
At his shop, Dixon stocks and installs Gatorback
products, including Gatorback Poly-V belts, v-belts, timing belts,
tensioners and air springs to earn points redeemable for great prizes
and gift cards to retail stores like Best Buy, Home Depot, Cabela's and
Target, plus many popular restaurants.
The more Gatorback products
Dixon buys and installs, the more points he earns. And when he reached
the 10,000-point plateau in 2009, Dixon was then eligible for the
Club’s grand prize drawing to a NASCAR race.
“It’s easy, and we’ve
used the gift cards as special incentives and rewards for employees,”
said Dixon. “But this reward, well, I’m keeping it for myself!”
Interested in learning more about the Gatorback Club? For information, visit
www.goodyearep.com/gatorbackclub.