ALTAVISTA, Va. --
Schrader today announced its sponsorship of a new online industry
resource that addresses the specific TPMS needs of aftermarket
retailers, original equipment manufacturers (OEMs) and drivers.
Developed based on extensive research among of industry experts and
drivers, the site approaches TPMS from the three distinct perspectives,
“Two years into full TPMS compliance there
are still many questions about TPMS among industry and drivers,” said
Carl Wacker, vice president of Global Sales and Marketing at Schrader.
“We are sponsoring this industry initiative as more TPMS-equipped
vehicles come onto the roadways every year in the U.S. and as TPMS
adoption spreads globally.”
The Web portal includes a variety of industry-focused site content via three different channels:
provides interactive training resources, case studies, POS materials
and more to help aftermarket retailers and repair technicians
successfully integrate TPMS service;
· TPMSMadeRight.com offers objective technology insight, industry reports and other technical data to assist OEMs with purchasing decisions; and
· Designed for consumers, TPMSMadeSimple.com
provides detailed information about TPMS and the importance of
maintaining proper tire pressure. Drivers also can learn the specific
steps to take if their TPMS light illuminates, and calculate how much
money proper tire pressure can save them at the pump every year. The
aftermarket and OEM communities also can use the site as a resource for
customer information or direct customers to the site.
addition, Schrader enlisted a range of safety and industry experts to
discuss the implementation and impact of TPMS on the site, including
Jackie Glassman, who served as chief counsel at the National Highway
Transportation Safety Administration (NHTSA) when the Transportation
Recall Enhancement, Accountability and Documentation (TREAD) Act, which
mandated TPMS for all vehicles in the United States, was passed.
Industry association executives, environmental journalists and other
experts also appear on the site, highlighting the safety, economic and
environmental benefits of TPMS.
“It was important to us to
engage diverse voices to provide the industry with the information,
tools and resources it needs to make sound business decisions and to
communicate about TPMS with customers,” Wacker said.
McKinnon, director of Automotive Training Development at the Tire
Industry Association, also is featured on the site. In his comments,
McKinnon reiterates the importance of customer communication. “The goal
in effectively educating the public about TPMS is to make it real,”
McKinnon said. “When the consumer sees the TPMS telltale illuminates on
their vehicle, they need to know to, number one, stop, check their air
pressure and immediately get to a tire dealer so that condition can be