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Aftermarket Veteran Scott O'Toole Announces Formation of RPM Data Services


COLOMA, Mich. – Scott O’Toole, a 28-year veteran of the automotive aftermarket, SEMA Business Technology Committee member, industry volunteer and speaker is leaving Motor State Distributing (a four-time SEMA Warehouse Distributor of the Year) after more than a decade of service, to form his own data solutions business called RPM Data Services. The business officially launched June 1.

O’Toole had this to say about his new company, “I’ve been working on the RPM business plan for some time now. I felt that the opportunity and timing in our marketplace was right to put the plan into action. There is a huge void in the number of qualified, knowledgeable and affordable data solution providers servicing the specialty, racing and performance automotive aftermarket [segments]. RPM Data Services is well-prepared and strategically positioned to help fill this gap in the industry.”

RPM Data Services will concentrate on working with racing, performance and accessory companies to get their product data consolidated and standardized into an acceptable format (PIES and ACES) to meet the needs of all distribution channel partners. RPM will primarily focus on product data preparation, data-mining, storage, distribution and education regarding data best-business practices. RPM also will provide consultation to clients regarding website functionality and social media marketing.

Doug Lane, president of Motor State Distributing, added, “Scott O’Toole has been an important contributor to the growth and success of our company for the past 11 years. His vision and drive in the world of product data and related technology have been very valuable. RPM Data Services’ business model and long-term plan fits an important need in the marketplace. In fact, Motor State will be a client of RPM Data Services for specific segments of its product data needs.”

For more information about RPM Data Services, visit

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