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Trico Products Launches Teflon SHIELD Wiper Blade


10/21/2010

 
ROCHESTER HILLS, Mich. – Trico Products has unveiled its new Teflon SHIELD wiper blade. The new blade, engineered by Trico, is said to be the first aftermarket blade line in North America using hybrid beam wiper technology, according to Trico.

The Teflon SHIELD blade, which Trico says is available now, uses Dual-Shield Technology — a wiping element infused with Teflon surface protector and a reinforced high-strength polymer shell.

This unique crossover hybrid design helps the Teflon SHIELD blade reduce friction and protect against cracking, the company noted. TEFLON is a registered trademark of DuPont and is used under license by Trico Products and its affiliates.

“For more than a decade, Trico Products has been the exclusive maker of wiper blades with Teflon coatings technology, and today’s drivers seek the added confidence provided by a blade that supplies better and more consistent visibility despite the weather conditions,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products.

“We have changed the game with the Teflon SHIELD blade by using a wiper treated with Teflon surface protector element and an aerodynamic, durable and stylish polymer shell to improve beam blade performance.”

The Teflon SHIELD blade is engineered to conform to today’s highly curved windshields with a spring steel-beam structure that supports pressure points across the entire wiping surface. The turbine air foil shell is molded from a high-strength polymer that protects the blade, while its hinged design provides the flexibility needed to maintain optimum contact pressure, Trico said.

The Teflon SHIELD blade is now available in 16- to 28-inch lengths, providing coverage for 9mm Hook, 9x4 Hook and Side Lock Arms.














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