GERMANTOWN, Tenn. Parts Plus will continue its advertising package on popular Food Network television programming, including “30-Minute Meals with Rachael Ray,” complemented by a consumer sweepstakes promotion at its Parts Plus Car Care Centers nationwide, according to Mike Lambert, president of the Network.
“We’re back with the Food Network because of its programming’s consistent crossover appeal with women and men,” said Lambert. “The Food Network’s loyal following closely matches our target demographic as women increasingly become the automotive-repair decision-maker in the home, responsible for scheduling and coordinating vehicle maintenance. Besides, food is the one thing we all have in common everybody eats.”
In addition to Parts Plus Car Care Center commercials appearing regularly on “30-Minute Meals with Rachael Ray,” certain episodes will also feature a billboard informing viewers that “This Food Network program is bought you by Parts Plus Car Care Centers.”
Parts Plus Car Care Centers will once again host a sweepstakes throughout January and February in which the grand-prize winner will receive a trip for two to New York City, home of the Food Network TV studio. Other prizes include official Rachael Ray cookware and her best-selling cookbooks. Consumers can enter at their local Parts Plus Car Care Center between now and Feb, 28, 2011. No purchase necessary to win.
Operating under the brands of Parts Plus, IAPA, AutoStar, Auto Pride, CMB and Network Products, the Automotive Distribution Network is one of the largest, most diverse program groups in the industry.