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Dayco Launches Third Annual Pick-a-W Online College Basketball Promotion


TULSA, Okla. — Dayco has announced the launch of its third annual Dayco Pick-a-W promotion, which kicks off the spring preventative maintenance season.

Two years ago, Dayco developed an online bracket contest for the NCAA March college basketball tournament, which the company said proved to be a great success.

This promotion is available to all professional technicians, jobber and WD employees in the automotive aftermarket. To participate, go to and register. Those who register will have access to a website where they can monitor their progress throughout the tournament. Once a customer registers, they will get a thank you email informing them that the bracket information will be emailed to them on March 14. This will then give them three days to make their picks before the tournament begins. Players even have the ability to build “buddy” lists for some additional regional competitiveness.

Dayco will be offering multiple gift card grand prizes of $1,000, as well as $250 winners of each round during the tournament. The gift card selection will include Best Buy, Lowes, Cabellas and Bass Pro. In addition, Dayco says it will add another $200 to the award for grand prize winners if they are a fan of the Dayco Facebook page.

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