GERMANTOWN, Tenn. Auto Pride announced a new marketing series designed to drive traffic into their Auto Service Experts locations and formally introduced the latest product initiatives during their recent annual meeting, held at the Hotel Monteleone in New Orleans, according to Mike Lambert, president of the Automotive Distribution Network.
“Auto Pride continues to add many proven marketing elements while maintaining their traditional culture,” Lambert said. “I'm confident that the ongoing development of the Auto Service Experts program and the formal introductions at the meeting of the Network Products 'co-man' facility and Network Intelligence, our data warehousing service, will be huge assets to Auto Pride members.”
More than 100 member representatives were on hand to help chart the future direction of the Auto Pride brand, said Steve Tucker, vice president of Auto Pride.
“We welcomed four new warehouse members and co-hosted a manufacturers expo, giving our members the opportunity talk shop with 25 select vendor partners,” Tucker said. “The Auto Pride members also elected Mark Ondos, VP/GM of Pittsburgh-based Industrial Engine Supply, to our board, replacing Rick Thul, who had served since 1982. I think we all left the meeting very upbeat as we continue our second year under the Network umbrella.”
Operating under the brands of Parts Plus, IAPA, Auto Star, Auto Pride, CMB and Network Products, the Automotive Distribution Network is one of the largest, most diverse program groups in the aftermarket.