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Uni-Select’s Auto-Plus Brand Announces New NHRA Partnership


3/8/2011

 
AMHERST, N.Y. — Uni-Select has just announced a series of multi-year sponsorship agreements with the
National Hot Rod Association (NHRA) and its affiliated venues.  

According to Brent Windom, vice president of North American Marketing and Product Development for Uni-Select, Auto-Plus is now the title-rights sponsor for NHRA’s national event at Maplegrove Raceway, located about an hour northeast of Philadelphia. The agreement also includes the 27th annual Auto-Plus NHRA Nationals, running Sept. 29-Oct. 2; as well as Auto-Plus becoming the Official Automotive Parts Retailer at the Atlanta Dragway and at Summit Racing Equipment Motorsports Park (southeast of Cleveland).  

“We are pleased to form this relationship with NHRA and three of its most outstanding facilities,” Windom said.
“This strategic partnership will help us strengthen key customer relationships in several important markets, and reinforce with technicians and DIYers that Auto-Plus is their trusted source of automotive parts and accessories from the industry’s leading suppliers.”  














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