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ACDelco Targets Parts Sales to Independent Service Centers with New ‘Make it ACDelco’ Promo


3/8/2011

 
GRAND BLANC, Mich. – To reward independent service centers for purchasing ACDelco parts during this busy automotive service season, ACDelco says it is offering “a very special reward shops can get their arms around” – premium leather jackets.

Through March 31, when service centers “Make it ACDelco” by choosing ACDelco parts for repair order needs through a participating ACDelco distributor, they can earn an exclusive, premium leather jacket emblazoned with the ACDelco logo.

“Based on feedback we’ve received from our customers, we wanted to offer a meaningful promotion to our independent service centers that was easy to redeem and that provided an immediate reward,” said Nancy McLean, director, ACDelco and wholesale marketing.














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