FARMINGTON HILLS, Mich. Fras-le North America Inc., one of the largest friction material manufacturers in the world, has hired The Marx Group as the company's agency of record for marketing communications and public relations. The Marx Group will help Fras-le with planning, research, writing, delivery and in representing the company to industry trade publications.
“Fras-le has been present in the friction materials market for more than half a century, and has exported product to the U.S. for more than 30 years," said Randy Mordue, director of sales and marketing, north american light vehicle aftermarket, Fras-le. "Our company looks to The Marx Group to help us tell our story to the aftermarket about our quality brake pads that are OE on many vehicles."
Fras-le brakes are known for their quality and performance features and are available in the U.S., Canadian and Mexican aftermarket. The company's brake pad line is comprised of three different series' with application specific formulations developed to meet the performance requirements of each product line. Each line is made from top-quality raw materials and is asbestos-free. They include: Extreme Service, Magnum Pro and Ceramaxx.