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Federated Increases Commitment to Car Care Center Program


STAUNTON, Va. — Federated Auto Parts says that its Federated Car Care Center program continues to set the standard when it comes to providing complete support to the nation’s best automotive service providers. And, new additions and enhancements to the program have been introduced, which help the centers stand out, the distribution group adds.

“We have several new additions and enhancements to the Federated Car Care program that make it stand out as the premier support program in the aftermarket,” said John Marcum, marketing services manager for Federated Auto Parts. “We have seen significant growth in our Car Care Center membership and based on member feedback, we believe the Federated Car Care program provides the best training, marketing support and brand-name quality parts in the industry.”

Recent enhancements to the Federated Car Care program include the free Roadside Assistance program and the dedicated Federated Car Care website, which features a web page for each Car Care Center member. Federated Car Care Centers continue to receive national advertising support, including the new sponsorship of the “Two Guys Garage” show on SPEED, beginning this month. 

An enhanced feature of the Federated Car Care program is the comprehensive marketing support, Federated provides, including updated point-of-sale materials, signage and popular promotions like the “Get Dirty with Kennys” and “Sweet Ride Sweepstakes.” Car Care Center members also have access to a variety of training programs, including AutoIQ, an online consumer education system. “Federated leads in providing brand-name quality parts and we want to thank our manufacturing partners that have been an integral part of our Car Care program since its inception,” said Marcum.

To learn more, contact your Federated Auto Parts distributor or visit

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