BETHESDA, Md. The Automotive Aftermarket Industry Association (AAIA) has announced the kick-off of an industry-wide project to define thousands of product-specific, performance and physical attributes in support of resellers throughout the aftermarket. Pricedex Software and Direct Communications Inc. (DCi) were chosen to provide project leadership and a collaborative technical environment for subject matter experts to use.
“Performance and physical attributes are essential to help customers understand the difference between products of different grades, quality and price,” said Kathleen Schmatz, AAIA president and CEO. “The expectations of customers for full, rich content about products of all types have never been higher. By commissioning an industry-wide effort to define attributes for products across all industry categories and segments, AAIA aims to develop the very best and most complete hierarchy available anywhere. The scope of the AAIA effort will include application and non-application automotive products, tools and equipment, performance and accessory products, paint and collision products and more.”
“We invite the participation of subject matter experts from across the full industry and from both suppliers and their distribution and retail partners,” said Scott Luckett, AAIA vice president for technology standards. “No one knows the product better than the folks who make it. We have designed a process that will give everyone with expertise an opportunity to contribute to these attribute definitions.”
To learn more about the AAIA Product Attribute Project and to sign-up for project updates and notifications, visit