BROADVIEW, Ill. Purolator has launched what it calls an “ambitious” advertising and promotional campaign to support its PureOne oil filter line.
The campaign has been crafted to encourage both do-it-yourself and do-it-for-me customers to specify top-quality Purolator PureOne oil filters with every oil change, the company said. Chuck Kerrigan, director of marketing for Purolator, said, “Our research tells us that our key target audience for our premium PureOne oil filters is men aged 25-54 who perform their own auto maintenance. We have selected media that reach this audience very directly, on websites and in forums where auto maintenance messaging is relevant to topics at hand.
“This advertising program will educate consumers, which will support the thousands of auto parts stores and automotive service facilities that stock and sell Purolator filters. It is just one more demonstration of our commitment to driving business to our partners in the auto supply chain,” Kerrigan said.