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TRICO Resets Category Standards for 2011 Wiper Guide


7/11/2011

 
ROCHESTER HILLS, Mich. – Trico Products has announced the availability of the 2011 TRICO Automotive Wiper Guide, which has been redesigned to enable consumers and service technicians alike to quickly and easily select the proper wiper blades for specific vehicles.

“After numerous conversations with technicians, counter professionals, auto retail customers and drivers, we redesigned the TRICO Automotive Wiper Guide to make it easier for our customers and drivers to find what’s most important to them,” said James Croston, director of marketing for Trico Products.

Updated with the new 2011 as well as many 2012 model vehicles on the road today, this year’s edition of the guide sets a new standard in the category by presenting TRICO’s complete wiper offering in an intuitive, comprehensive way, the company says. The guide includes wiper blades and washer pump product lines; an interchange guide; and a complete list of retail merchandisers and cabinets.

To request a copy of the 2011 TRICO Automotive Wiper Guide, go to tricoproducts.com/contactus.














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