SONOMA, Calif. O’Reilly Auto Parts has become the “Official and Exclusive Auto Parts Retailer” of Infineon Raceway in a multi-year partnership recently announced by the two companies.
As part of the relationship, O’Reilly Auto Parts will also become title sponsor of the “O’Reilly Auto Parts Legends in Sonoma” program at Infineon Raceway’s FRAM Autolite NHRA Nationals, to be held July 29-31.
NHRA Full Throttle Drag Racing legends Shirley Muldowney, Don Garlits and Don Prudhomme will be featured in a unique ticket package at the FRAM Autolite NHRA Nationals in Sonoma, sponsored by O’Reilly Auto Parts.
O’Reilly Auto Parts will support the promotion through ticket sales in more than 200 stores, as well as through a comprehensive media campaign.
“This multi-purpose facility features all forms of racing and will be a unique opportunity to deepen our connection with loyal race fans as we establish the O’Reilly brand in Northern California,” said Wes Wise, director of marketing for O’Reilly Auto Parts. “We’re very excited to partner with Infineon Raceway.”
O’Reilly Auto Parts also will receive season-long display space at Infineon Raceway for consumer-based initiatives, as well as the right to use the Infineon Raceway name and logo for promotional use.
“We look forward to helping build the O’Reilly Auto Parts brand throughout all of Northern California,” said Frank Gullum, vice president of sales for Infineon Raceway. “As O’Reilly nears the completion of its Kragen store conversions, their loyal customers will be rewarded with tremendous in-store ticket offers to our marquee events, including NASCAR and NHRA.”