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Spectra Premium Unveils ‘The Premium Choice’ Radiator Box; QR Code Now Featured on New Packaging


BOUCHERVILLE, Canada — Spectra Premium Industries has unveiled “The Premium Choice” newly designed automotive radiator box on selected highly popular models, such as the CU1826 and CU1693. The new box concept helps Spectra customers protect the product and gain valuable space, according to the company.

Resealable and safe, the newly designed carton offers Velcro type bands replacing original staples, which provides quicker access to the product and offers the end customer the opportunity to reseal the product into resalable condition.

Better protected and packaged, the new internal packaging has been engineered to withstand transportation wear and tear while the new cardboard insert with foam type reinforcement corners protects fin damage and provides easy access to product and product accessory kits.

End-customers also can save valuable shelf space with this new design, which provides up to a 26 percent reduction in cubic inches per box.

Spectra Premium Industries also has announced the addition of a Quick Response Code (QR Code) on the product labels for its manufactured automotive radiators. This new QR Code will provide instant and direct access to installation information in a trilingual format, the company says.

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