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FRAM Launches Online, Interactive Training Program and Contest


DANBURY, Conn. — FRAM has just launched its first interactive, online training program designed for counter people, professional technicians and wholesale distributors.

The 2011 FRAM Challenge includes a three-part video training series created and moderated by Honeywell CPG Technical Trainers, FRAM engineers and engine experts. The challenge runs through Aug. 31 and outlines different key aspects of oil filtration.

After registering at, automotive professionals will gain access to one new training video each month of the challenge. The videos cover: oil filter anatomy; filtration and engineering testing and cartridge filters; and service bulletins and extended oil changes.

Participants who complete all three modules will receive a customized certificate of completion. For every video completed, participants will be entered into a random drawing for a chance to win one of five American Express Reward Cards, valued at $1,000. Additionally, the first 3,500 eligible participants to complete all three video tutorials will earn a Carhartt long sleeve work shirt.

For more information, visit

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