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New Website Launched for Gabriel (Ride Control LLC)


TROY, Mich. — Gabriel (Ride Control LLC), the originator of the world’s first automotive shock absorber in 1907, has announced the launch of its all-new website at

“Our goal is to be that same independent, entrepreneurial American company that founded the automotive shock absorber industry in 1907, interacting with customers and providing content and information in ways that only a leader in the marketplace has the knowledge, experience and resources to supply,” said Lisa Bahash, president and CEO of Gabriel (Ride Control LLC).

According to Ride Control, the new site is an easy-to-navigate, content-rich site that now includes videos, Q&As, downloads and two product searches: one for light vehicles and one for heavy-duty trucks, buses and other industrial uses. Each is enhanced with specifications, information and printable product details. With a product line featuring more than 4,000 SKUs, covering more than 200 million light-, medium- and heavy-duty vehicles in operation on U.S. roads today, this is a valuable customer tool, the company says.

The company also has created “The Gabriel Answerman,” a section that draws on the expertise and experience of the company’s technical experts.

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