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Chief Automotive Technologies to Market Elektron Products in North, Central and South America


MADISON, Ind. — Chief Automotive Technologies has assumed the exclusive marketing and distribution rights to Elektron products in North, Central and South America through an agreement with Elektron Bremen GmbH. The products will be marketed under the Chief-Elektron brand.

Chief is a leading manufacturer of collision repair equipment, including frame-pulling machines and computerized measuring systems. Elektron Bremen is a market leader in the manufacture of a full line of vehicle repair equipment, including resistance welders, battery chargers and plasma cutters.

“We are pleased to announce this business alliance between two great collision industry brands, Chief and Elektron,” said Bernard Cribier, chairman of the board of Elektron. “This strategic partnership will provide expanded sales and service coverage for Elektron products throughout North, South and Central America.”

As part of the agreement, Elektron Inc. will continue to provide customers in the Americas with technical and operational support. Timothy Morgan, managing director — Americas, and his team remain with the company.

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