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TRICO Engages Consumers in Discussions About Driving Safety by Expanding Social Media Presence


9/16/2011

 

ROCHESTER HILLS, Mich.  — Trico Products has launched profiles across a comprehensive suite of social media platforms to better engage with everyday drivers and installers/technicians.

TRICO’s active presence on Twitter, Facebook and YouTube not only shares news and information on visibility and safety issues, but also creates a forum for drivers to share their own “moments of truth,” offers helpful videos demonstrating the proper installation of wipers, announces promotional offers, and engages with prospective employees and business partners, according to the company.
 
Consumers, technicians and business associates can now connect with TRICO at the following profiles:
  •  Twitter.com/tricowipers
  •  Facebook.com/tricowipers
  •  YouTube.com/tricowipers
 
TRICO’s presence at these social media outlets will be promoted throughout the company’s communications, including print and online advertising, point-of-purchase displays, and the tricoproducts.com website.
 
“Consumers are spending more time on social media than ever before, and they are looking to make personal connections with the brands and products that make a lasting impact on their lives,” said Kevin O’Dowd, Global Director of Marketing, Corporate Branding and Strategy for Trico Products.

“We have an obligation to leverage new media technologies and share important information that leads to greater driving visibility and overall safer driving.”
 
For over 90 years, Trico Products has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and the European Union. For more information on TRICO product lines, please contact Trico Products at 800-388-7426, or visit tricoproducts.com.















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