TORRANCE, Calif. Aisin World Corp. of America (AWA), a global, Tier One automotive supplier of original equipment and aftermarket components, has announced it will transfer the sales and marketing of its aftermarket brake products business to ADVICS North America Inc. (ADVICS).
In North America, ADVICS’ brake products have been successfully marketed by AWA through an established and proven sales network. As a result, ADVICS brake products (pads, calipers, brake hydraulics, and boosters) are well-received in the aftermarket, and are known for quality and reliability, Aisin noted.
ADVICS will now independently embark on sales, service and distribution of its aftermarket brake products effective Jan. 1, 2012.
“This transition has been part of the overall, combined strategy of Aisin and ADVICS since the beginning,” said AWA’s Director of Aftermarket Sales Bob Clark. “We are taking the next, logical step in the development of a relatively young, but healthy company, which enjoys a solid foothold in the North American aftermarket business.”
The ADVICS Group was established globally in July 2001, when Aisin, Denso Corp., Sumitomo Electric Industries and Toyota Motor Corp. joined together to create a company to develop and sell automotive brake systems. Aisin has since produced and supplied components for ADVICS’ brake system development.
Aisin and ADVICS will share exhibit booth space (No. 1844) at the upcoming Automotive Aftermarket Products Expo, Nov. 1-3, Sands Expo Center, in Las Vegas. Clark says executives from both companies, including AWA President Mike Saito, will be on hand to discuss the transition.