DENVER, Colo. Gates Corp.
has established a dedicated presence on several social
media channels to encourage ongoing dialogue with customers throughout
the automotive aftermarket distribution channel. The growing demand for
immediate access to relevant content led Gates to create interactive YouTube
On YouTube, viewers and channel subscribers find how-to videos with tips on everything from selecting fuel hose and inspecting alternator decoupler pulleys (ADPs) to diagnosing belt noise and installing stretch fit belts. The Gates Auto channel also features video content related to industry events and the company’s latest product offerings.
Facebook and Twitter offer fans and
followers quick hits of timely automotive aftermarket information, auto
tips and trivia, industry news, event updates, downloadable resources
and more. On Facebook, visitors also find training information and a
link to a dedicated Gates Automotive Aftermarket Training page.
A photostream on Flickr allows Gates to share images of Gates-sponsored race teams, Gates Centennial celebrations and automotive industry conferences and expos.
“Gates has been an innovator in the
automotive parts industry for the past 100 years, and we’ve been able to
accomplish this by continually focusing on the future,” said Kent Van
Oort, Advertising and Marketing Communications Manager. “Our innovation
now extends to social media, where we are providing customers,
educators, technicians and consumers with the latest product and
industry information in real-time. Gates has joined the social media
To learn more and participate in the Gates Automotive social media channels, visit: