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Spectra Premium Teams with Experian Automotive to Advance Automotive Aftermarket Decision Making


BOUCHERVILLE, Quebec — Spectra Premium is pleased to announce that Experian Automotive’s Vehicles in Operation (VIO) data has been selected to advance its automotive aftermarket business by enabling stronger manufacturing and inventory supply decisions on a real time basis. Leveraging Experian’s VIO data allows Spectra Premium to provide its customers with automated stocking guides that create inventory recommendations specific to each customer, according to the company.

“At Spectra Premium, we’re very much a data-driven company. In our sector, today, there’s a real need for fresh, concise and accurate data, especially when it comes to an assortment mix solution,” said Jason Best, vice president of aftermarket sales and marketing for Spectra Premium. “Working with Experian Automotive on this key initiative will help our market partners maximize their store level inventory.”

Experian Automotive’s VIO data is updated within four weeks of the end of each quarter, ensuring that aftermarket organizations have the timeliest information available. This comprehensive information allows Spectra Premium to better manage inventory levels, efficiently plan for new part introductions, and better assess product offerings.

Spectra Premium will be discussing the launch of the automated stocking guides at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nov. 1-3, 2011, in booth number 3061. Experian Automotive will also be at the show in booth 230. For additional information, please contact your Spectra Premium representative or or 888-910-8888.

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