BROADVIEW, Ill. Bosch has introduced a new line of Bosch Workshop Oil Filters targeted to the traditional automotive repair market in the United States and Canada.
“This new dedicated line of spin-on oil filters and cartridge oil filters utilizes the familiar red-and-yellow packaging that Bosch has traditionally used for the installer market,” said Chuck Kerrigan, director of marketing for Filtration Americas, a business unit of Robert Bosch LLC. “As such, the very design of the package conveys the message of Bosch quality and reliability.”
Bosch offers oil, cabin air and fuel filters to the North American aftermarket.
Ninety-seven Bosch Workshop Oil Filters provide a combined 98 percent coverage for domestic, Asian and European vehicles in operation (VIO) in North America. At an efficiency rate of 97.5 percent in removing dirt and a capacity to hold 13 grams of dirt, these filters help a car’s engine oil to perform at its best for thousands of miles, Kerrigan said. To clarify, 13 grams of dirt is the equivalent of 31 standard-size paper clips.
By screening out more harmful contaminants than competitive economy filters, the new line of Bosch oil filters for the technician segment provide the car’s engine a high level of protection against dust and dirt, thereby ensuring a continued supply of clean oil for an engine’s lasting performance, according to the company.
According to Kerrigan, “In a tough economy when car owners would be delighted at the chance to get the most out of their vehicles without spending a large sum of money, these filters provide warehouse distributors and jobbers for the first time the ability to offer their repair shop customers the excellence of Bosch quality filtration at such value. Bosch Workshop Oil Filters fit better, perform better and offer better protection for a vehicle’s engine than other filter brands.”
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.