The Aftermarket Auto Parts Alliance Names East Penn As The Winner Of The 2017 Receiver’s Choice Award

The Aftermarket Auto Parts Alliance Names East Penn As The Winner Of The 2017 Receiver’s Choice Award

This award recognizes East Penn's determination to improving best practice content management standards and providing exceptional, high-quality electronic catalog content.

From left, Anne Coffin, Mark Hough and Ryan Bachman

The Aftermarket Auto Parts Alliance was proud to present East Penn with the 2017 Receiver’s Choice Award at the Auto Care Association’s Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference on April 26 in Kansas City, Kansas. This award recognizes East Penn’s determination to progress best practice content management standards and provide exceptional, high-quality in Electronic Catalog Content.

“With forward thinking and excellent communication, East Penn embodies exactly what content professionals want – excellent data that assists our members in outstanding customer service for technicians,” said Anne Coffin, director of information technology for the Aftermarket Auto Parts Alliance.

Ryan Bachman, E-Catalog and search manager for the Alliance presented the award stating, “Communication is one of the most important parts of our content management process and East Penn goes a step above in this area.”

The 2017 Receiver’s Choice Award only honors organizations with exemplary content and who are best in class in accuracy, completeness, timeliness, consistency, delivery and communication. Mark Hough, director of content services and market analysis at East Penn, expressed his gratitude for this honor, “It really means a lot to be recognized. As we know, delivering quality content is vital to our businesses.”

The ACPN helped to create the data principles of Aftermarket Catalog Exchange Standards (ACES) and Product Information Exchange Standard (PIES) to help auto care catalog manager members sell more product, reduce costs, and increase efficiency through catalogs.

You May Also Like

Automotive Parts Associates to Host Annual General Meeting

The event is scheduled for March 26-28 at the Grand Hyatt San Antonio River Walk in San Antonio.

APA San Antonio

Automotive Parts Associates (APA) will host its 2024 Annual General Meeting on March 26-28 at the Grand Hyatt San Antonio River Walk in San Antonio.

Every year, APA shareholders, TruStar members and supplier partners gather to mix, mingle and network with one another. The event kicks off with a group welcome reception and “Date Night,” in which a supplier takes a shareholder or member to dinner.

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

Heavy Duty Repair

Other Posts

HDA Truck Pride Adds Hawaii Truck Parts

Over the past 30 years, the business has evolved into a key player across multiple Hawaiian Islands, venturing into parts sales on Oahu. 

Hawaii Truck Parts
Applications Open for Federated Car Care Scholarships

Interested students should complete and submit their applications at AutomotiveScholarships.com by March 31.

BendPak Names Expert Automotive Primary Distributor in Las Vegas Valley

Under the agreement, Expert Automotive Equipment will offer and support equipment sold under the BendPak, Ranger, Cool Boss and Autostacker brands.

Expert Automotive
Auto Care Association Leaders Visit Northwood University

Auto Care President and CEO Bill Hanvey was the guest lecturer for several Northwood automotive aftermarket courses at its Midland campus.

Bill Hanvey Auto Care Northwood