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Alliance Selects Michael Ritchie As Category Manager

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SAN ANTONIO, Texas – The Aftermarket Auto Parts Alliance Inc. has announced the addition of Michael Ritchie as category manager. He joins the group’ headquarters staff in San Antonio. Most recently, Ritchie served as a category manager with AutoZone. His previous experience also includes time in outside sales, store management and as a service writer.
“Mike was chosen for this position because of his extensive experience working in the auto care industry, including category management experience with a very large automotive parts retailer, extensive work in stores and experience calling on commercial customers” said Dan Rader, vice president of product and category management. “Moreover, Mike is an experienced ‘do it yourselfer,’ and the time he spends under the car gives him an understanding and perspective on the needs of our customers. With more than 20 years of experience and an obvious passion for the auto parts business, we are very excited to have Mike join our team.”
Initially, Mike will focus on managing the activities of the undercar product lines within the Alliance, which will enable his counterpart Justin Hebert to focus his efforts on underhood product lines.  


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