AMSOIL Renews Relationship With Menzies Motorsports

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AMSOIL Renews Relationship With Menzies Motorsports

Plans for 2018 include the introduction of the partnership coinciding with the 50th anniversary of the Baja 500.

Counterman Staff
By Counterman Staff
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AMSOIL announced that it is joining Menzies Motorsports to reinforce its focus on off-road racing.

“This renewed relationship with Menzies Motorsports is part of our strategy to focus on teams, events and racers who demonstrate the quality of our synthetic lubricants while generating the most excitement for our fans, customers and Dealers,” said AMSOIL Racing and Events Manager Kevin Kastner. “AMSOIL is excited to partner with Bryce and his team as he makes his way back to the driver’s seat. The level of excitement created by his success and strong sponsor relationships will be a key addition to the AMSOIL off-road racing program.”

Plans for 2018 include the introduction of the partnership coinciding with the 50th anniversary of the Baja 500. Menzies and his new co-driver, five-time Dakar Rally winner Cyril Despres, will race in a Bryce Menzies-prepared Trophy Truck on the perilous tracks around Baja.

In addition to the AMSOIL announcement at the Baja 500, plans this season include Menzies’s remaining scheduled North American races, events and appearances, according to the company. Menzies will put AMSOIL products to the test in the desert, on short-course tracks – including the world-famous Crandon International Raceway – and in the chase and support vehicles that work behind the scenes to keep Menzies out front.

“I’m so excited to reunite with AMSOIL,” said Menzies. “They were one of my first partners when we were racing the TORC Series, and I’ve always wanted to work with them again. Their products are the best on the market and definitely give us an added performance factor. We’re looking forward to working together with them and showing everyone else why we trust AMSOIL products.”

AMSOIL supported Menzies Motorsports in 2011 when the team won the TORC PRO 2wd class championship as well as its first SCORE Baja 500 Championship. The team has continued to rely on AMSOIL synthetic lubricants since then.

Racing in general – off-road racing specifically – is integral to the history of AMSOIL. From supporting 13-time Pike’s Peak Hill Climb champion Bobby Unser Jr. in the company’s early days to sponsoring Scott Douglas, Brad Lovell and others today, AMSOIL has been committed to off-road racing for decades, the company noted.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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