SOUTHFIELD, Michigan – ANCO wipers, a Federal-Mogul Motorparts brand, will mark the 100th anniversary of The Anderson Company on March 1 with the return of an iconic part of its past: “Big Yellow,” the bold, eye-catching display cabinet for shops and technicians.
Additionally, ANCO recently released a new conventional wiper blade for light vehicles, ANCO 97-series.
Big Yellow was a unique display unit that revolutionized the way that wipers were displayed, sold and merchandised, according to the company. Now available for a limited time, this mobile display popular among shops and service stations during ANCO’s early years serves as a nod to the longevity of the brand as well as an accessible way for technicians to pull the right ANCO wiper for easy installation or sale.
To obtain Big Yellow, shop owners can contact their supplier for more details.
“ANCO has always been one of Federal-Mogul Motorparts’ most recognized brands, and it’s fitting that we are able to pay homage to our past by reintroducing Big Yellow to the market,” said Michael Proud, vice president of marketing, Americas, Federal-Mogul Motorparts. “We also look forward to kicking off our next 100 years by creating a fresh, modern look for our brand, and are excited to have technicians, shop owners and DIYers alike taking a new look at the ANCO brand and the spectrum of products that we have to offer.”
Recently, the ANCO brand released a new series of conventional wiper blades for light vehicles – ANCO 97- Series wipers – that offer complete conventional coverage across 97 percent of vehicles in operation in North America, in a size range from 12” to 22”, 24”, 26” and 28”. In keeping with ANCO’s long history of engineering innovation, each wiper is manufactured with Duraklear Plus, an advanced rubber compound, to provide consistent, streak-free performance, maintainable at highway speeds. The wipers also are outfitted with the Redi-Fit connection system that eliminates the use of loose-pack connectors for fast, easy installation.
In 1918 in South Bend, Ind., John W. Anderson founded The Anderson Co. Initially, it developed, produced and marketed a range of automotive products, including “Hot Spot” manifold gaskets, ball thrust bearings and timers, all for the original Ford Model T.
Eventually, the company began experimenting with wiper blades, and by the early 1930s was producing replacement wipers and arms at large volumes, including for military applications. Federal-Mogul Motorparts’ parent company, Federal-Mogul Corp., acquired the ANCO brand in 1998.
To find a replacement wiper blade, view installation videos or learn more about ANCO products, visit www.ancowipers.com.