ASE To Partner With Collision Repair Education Foundation On Cars, Careers & Celebrities Event

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ASE To Partner With Collision Repair Education Foundation On Cars, Careers & Celebrities Event

Hundreds of students from the Midwest and beyond are anticipated to attend.

Counterman Staff
By Counterman Staff
Published:

The National Institute for Automotive Service Excellence (ASE) is partnering with the Collision Repair Education Foundation’s (CREF) Cars, Careers & Celebrities event being held on September 15, 2017. This is CREF’s third year hosting the event, which last year brought together over 400 high school and college collision students from 10 states. ASE will work with CREF to open the event up to both collision and automotive repair students. Cars, Careers & Celebrities will take place at Chicagoland Speedway (Joliet, Illinois) on Friday, September 15 in conjunction with the first race in The Chase for the NASCAR Sprint Cup title.

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Hundreds of students from the Midwest and beyond are anticipated to attend. They will have the opportunity to meet industry employers, view product demonstrations, hold initial/mock interviews, potentially meet race car drivers, and more in the Chicagoland Speedway’s hospitality village area. There is no charge for high school and college automotive repair and collision students, instructors, and administrators to attend; however, pre-registration is required.

CREF Director of Development Brandon Eckenrode noted, “This event serves as a great ‘back to school’ kick-off by connecting students with the industry. By collaborating with ASE and inviting both collision and automobile schools, there could be nearly 1,000 students in attendance and this will prove to be a great opportunity for businesses to meet the future professionals of the industry.”

“We are excited to join forces with the Collision Repair Education Foundation in reaching out to automotive repair and collision students to spread the word about all of the great opportunities that are available in this industry,” noted Trish Serratore, ASE Senior Vice President and President of NATEF/AYES.

Companies interested in participating in the 2017 event should contact CREF Director of Development Brandon Eckenrode at [email protected]/ 847-463-5244.

The National Institute for Automotive Service Excellence (ASE) was founded in 1972 as a non-profit, independent organization dedicated to improving the quality of automotive service and repair through the voluntary testing and certification of automotive technicians. ASE Certified technicians wear blue and white ASE shoulder insignia and display credentials listing their exact area(s) of certification. Their employers often display the blue and white ASE sign. Visit www.ase.com for more information.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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