Austin Theriault and Ken Schrader Racing Win ARCA Season Championship

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Austin Theriault and Ken Schrader Racing Win ARCA Season Championship

Driving the Federated Auto Parts No. 52 car, Austin Theriault and Ken Schrader Racing captured the 2017 ARCA championship Oct. 20 at the Kansas Speedway in Kansas City.

Counterman Staff
By Counterman Staff
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STAUNTON, Virginia – Driving the Federated Auto Parts No. 52 car, Austin Theriault and Ken Schrader Racing captured the 2017 ARCA championship Oct. 20 at the Kansas Speedway in Kansas City.

“Congratulations to Austin, Kenny and the entire Ken Schrader Racing team on their historic season,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. “From the first race of the season at Daytona in February to the season finale on Friday night at the Kansas Speedway, Austin and the Ken Schrader team have dominated the ARCA season. Everyone at Federated was honored to be along for an unforgettable ride.”

This season, Theriault won seven ARCA races and had 16 top-five finishes. To top it off, Theriault is the only driver in ARCA history to win races in the same year on a superspeedway, short track, dirt track and road course.

Even before the season finale, Theriault, Schrader and the Ken Schrader Racing team had racked up numerous honors, including the Sioux Chief Short Track Challenge Award, the General Tire Superspeedway Challenge Award and the Cometic Crew Chief of the Year Award honoring Schrader crew chief Donnie Richeson.

“Federated has had a tremendous partnership with Kenny Schrader for more than two decades so I know I speak for the entire Federated membership when I say how thrilled we are for Kenny to win the ARCA season championship as a car owner,” said Bishop. “Kenny has done so much on behalf of Federated throughout the years so it’s a great feeling for us to be part of something that is so special to Kenny.”

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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